We created this pastiche of Coca-Cola’s graphical brand spots for Channel 4. The motion graphics heavy promotional trailer for Dispatches had to tread a careful line of being recognisable but not too recognisable. We had to use a different colour pallette, different font and a more generic looking bottle to the original yet still evoke the feeling of the real thing.
STILLS FROM THE TRAILER
Motion Graphics: Make Productions
Make Productions Director: Joe Fellows
Channel 4 Director: Barry Dyer
Channel 4 Producer: Alison Laing
Audio & Packaging: Lucky Cat