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the Superhumans Show

We’ve created a splash of Brazilian flavoured motion graphics to advertise Channel 4‘s pre Paralympic Games TV programme The Superhumans Show. We designed and animated this vibrant spot for 4Creative bringing to life animated versions of famous paralympians and show presenter, Alex Brooker. 

Our designs will also be seen on billboards across the UK in Channel 4‘s off-air campaign. We were delighted that Channel 4 decided to use our motion design for their print campaign.

Commissioning Editor Sport at Channel 4 Steve Lyle said: “This could be the greatest year ever for Paralympic sport in Britain and The Superhumans Show will be the essential one-stop shop for all you need to know about the athletes looking to make history in Rio.”

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Design: Make Productions
Motion graphics: Make Productions
4Creative Directors: Chris Wood & Barry Dyer
4Creative producer: Shizuka Hata